The new ad campaign for VMC
As many of us know from the direct experience of our family, friends, and loved ones, the Santa Clara Valley Medical Center plays a pivotal role in the health and wellbeing of the entire county community. Over 8000 of our fellow county employees are delivering outstanding patient care day in and day out, in addition to leading-edge research and medical innovation, with centers of excellence in burn treatment, diabetes, trauma, rehabilitation, children’s and women’s health. It’s one of the many shining examples of what makes those who live and work in Santa Clara County proud.
For the first time in its 140-year history, the Santa Clara Valley Medical Center is launching an advertising campaign to raise awareness of the fact that our public healthcare system is providing the highest levels of medical care to all segments of our county community. Our campaign messages will be promoted in commercials, radio, transit shelters, billboards, cinemas, the San Jose Airport, on VTA buses, print ads, and the Internet (you can view the TV ad here). As you’ll see, the campaign features a provocative "go public" theme, which conveys our public foundation while illuminating themes familiar to many who live here in the Silicon Valley.
In a very real sense, “Go Public” applies to us all in whatever capacity we serve on the County of Santa Clara team. We will be doing more to promote all that we do as we move forward, proudly conveying, as the Santa Clara Valley Medical Center has just done, the value we provide to our community.
Jeffrey V. Smith M.D., J.D.